Expo Centre Sharjah to host 57th Watch and Jewellery Middle East Show on June 10 featuring400 brands from 19 countries

Expo Centre Sharjah is set to host the 57th edition of the Watch and Jewellery Middle East Show, the region’s most influential gathering in the luxury jewellery and timepiece sector.

Organised by Expo Centre Sharjah with the support of the Sharjah Chamber of Commerce and Industry (SCCI), the exhibition will run from 10 to 14 June 2026. The upcoming edition is expected to generate significant market momentum, marked by the participation of  first-time exhibitors, bringing together around 400 local and international exhibitors from 21 countries worldwide.

Occupying an expansive 30,000 square metres, the exhibition attracts leading brands, designers, manufacturers, and professionals from the global jewellery and watchmaking industry, reinforcing its position a premier international platform for luxury watches, gold and diamond jewellery, and precious stones.

Key exhibiting countries include the UAE, Saudi Arabia, Bahrain, Kuwait, Oman, Qatar, Lebanon, Yemen, China, Hong Kong, India, Italy, Pakistan, Russia, Singapore, Thailand, Turkey, the United Kingdom, and the United States. The exhibition will also feature international pavilions from major jewellery hubs, including Hong Kong, India, Italy, Singapore, and Thailand.

This year’s edition serves as a strategic platform for visitors and buyers to access premium gold and jewellery collections and explore the latest contemporary fashion trends in the industry. Leading designers and major global jewellery markets are participating to unveil exclusive collections and showcase their latest creations defined by craftsmanship, luxury, and innovation.

Exhibitors at the 57th Watch and Jewellery Middle East Show will showcase exclusive and diversified product portfolios, including high-end diamond jewellery, premium gold, platinum, and silver collections, alongside fashion jewelry, colored gemstones, and pearls.

The exhibition also reflects evolving global market trends through dedicated sections for lab-grown diamonds and precious metals, in addition to featuring the latest luxury watch releases and advanced jewellery manufacturing and packaging technologies.

In his remarks, H.E. Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, stated that the upcoming edition of the Watch and Jewellery Middle East Show marks a new milestone in the exhibition’s success journey. He noted that the exhibition has attracted 400 exhibitors, reflecting Sharjah’s growing investment appeal in the global watch and jewellery market.

Al Midfa added that the Watch and Jewellery Middle East Show serves as both a leading commercial platform and a global industry gathering showcasing the latest innovations and market trends in the gold and jewellery sector. He emphasised that the exhibition’s extensive diversity in international pavilions and product segments enables it to deliver a premium experience for visitors and investors alike.

This year’s edition is allocating a dedicated space for the “Emirates Jewellers” Platform, a flagship initiative designed to highlight local craftsmanship excellence and the authentic Emirati heritage in gold and jewellery design.

The Platform enables Emirati designers to showcase their innovative collections alongside major international exhibitors and globally recognised brands. The initiative reflects the UAE’s position as a leading regional and global hub in the jewellery sector, offering visitors insight into national designs that successfully integrate heritage with contemporary innovation.

The 57th Watch and Jewellery Middle East Show provides visitors with a premium retail experience centered on luxury and product diversity. The exhibition will open daily from 1:00 pm to 10:00 pm, with Friday visiting hours scheduled from 3:00 pm to 10:00 pm.

Visitors will have the opportunity to explore the latest limited-edition collections and exclusive artistic pieces presented by leading international jewellery houses. The collections feature multicultural design influences integrating gold with emerald, ruby, and opal, offering visitors access to distinctive creations that combine contemporary craftsmanship with authentic heritage.