Our Strategy

At Expo Centre Sharjah, our strategy is built on a foundation of innovation, service excellence, sustainable growth, and strategic collaboration. Guided by a clear vision and mission, we are committed to positioning Sharjah as a regional leader in the exhibitions and events industry.

Our Vision

To be the first choice for exhibitions and events in the region.

We aim to set the benchmark for excellence by becoming the most trusted, accessible, and innovative venue for trade shows, conferences, and public events in the Middle East and beyond.

Our Mission

To provide a world-class experience by creating innovative platforms for organizers, exhibitors, and visitors.

We strive to enable success for all stakeholders by offering outstanding services, professional support, and a dynamic business platform that drives growth, engagement, and opportunity.

Our Strategic Goals

Our long-term objectives are structured around five key pillars:

01

Enhance, sustain, and diversify revenue streams

We continuously seek new growth opportunities while ensuring financial sustainability and value creation.

02

Improve competitive positioning and promote the Expo Centre Sharjah brand

We focus on building brand recognition and maintaining a strong presence in the regional and global exhibition landscape.

03

Deliver premium, world-class services

Excellence in customer experience is at the core of everything we do—from venue operations to exhibitor support and visitor engagement.

04

Create and strengthen strategic partnerships

We actively build alliances with industry leaders, government entities, and international organizations to expand our reach and influence.

05

Invest optimally in talent and resources

We empower our team through professional development and efficient resource management to support long-term success.

Our Values

Our organizational culture is shaped by values that guide our behavior and decision-making:

  • Adaptation
  • Teamwork
  • Continuous Improvement
  • Empowerment
  • Proactiveness
  • Competitiveness
  • Resilience
  • Leadership